I am making a game, and I´m planning on showing ads. It´s a turn based game, and I want to show either a video ad or an interstitial when a player has mad his turn. Is there any difference concerning revenue possibilities between the two? Which of them should I use?
I plan to use ADMob seeing as iAd is shutting down.
caveat: it really depends on your game’s audience.
I’d suggest starting off with a video ad first and see what kind of revenue your getting. After 3-4 weeks update your app and switch it to interstitial, then compare the results. Chartboost has a great blog for optimize your revenue, its worth checking out.
My guess is the video will earn a bit more.