I am putting the finishing touches on a productivity app. I am thinking about monetizing the app through auto-renewable subscriptions although I have been unable to completely sell myself on the idea.
- Recurring revenue on an annual basis.
- You do not need to hold back major features for paid upgrades (2.0, 3.0, etc.). You can release them as they are finished.
- You also do not need to concern yourself with how to handle paid upgrades (new app?, in app purchase?, etc.)
- Some users still may be turned off by subscriptions even if the annual price is relatively inexpensive (Say $15 US a year).
- Productivity apps are allowed to make use of subscriptions (Ulysses, Bear Pro). However, “ongoing value” (see below) is a bit vague in regard to this type of app and there is no guarantee that the app will be approved.
“3.1.2(a) Permissible uses:
If you offer an auto-renewing subscription, you must provide ongoing value to the customer, and the subscription period must last at least seven days and be available across all of the user’s devices. While the following list is not exhaustive, examples of appropriate subscriptions include: new game levels; episodic content; multi-player support; apps that offer consistent, substantive updates; access to large collections of, or continually updated, media content; software as a service (“SAAS”); and cloud support.”
What do you think? Good idea or bad idea?